Editor's introduction: After experiencing the "advance on demand" storm, iQIYI recently announced that it will increase the price of members, which has attracted widespread attention. Long video sites have been losing money for a long time, and this price buy email list increase can be seen as their way of survival. Under the circumstance that the people's acceptance of knowledge payment is low, can the VIP price increase the way to expand revenue work? After the "advance on demand" turmoil, iQIYI finally pierced the window paper for price increases.
Behind the scenery of short videos, the days of long video websites are getting harder and harder. Facing the dilemma of sluggish membership buy email list growth and the shrinking advertising market, expanding revenue has become the way for long-form video sites to survive. So after the price increase of iQiyi, what is the attitude of other video platforms? Follow one after another or wait and see? Under the circumstance that the people's acceptance of knowledge payment is low, can the VIP price increase the way to expand revenue work?
The VIP price increase ranged from 25% to 50%, and iQIYI launched the "first shot" of price increase Recently, iQIYI officially adjusted the price buy email list of its gold VIP membership service. Among them, the monthly card, quarterly card, and annual card increased by 5.2 yuan, 10 yuan, and 50 yuan respectively, and the continuous monthly and annual subscriptions have also been improved accordingly. After the price adjustment, continuous monthly, monthly, continuous seasonal, quarterly, and continuous subscriptions.