Figure 2-19 Ansoff matrix 1. Market penetration Facing the existing customers with the existing products, focusing on the development of the product market combination, we executive list strive to increase the market share of the products. Adopt the strategy of market penetration, persuade consumers to switch to products of different brands by means of executive list promotion or improve service quality, or persuade consumers to change their usage habits and increase purchases, etc., and adopt product differentiation strategies to strengthen customers loyalty.
At the same time, downsizing and downsizing of sectors became inevitable responses when market share declined overall. 2. Market Development To executive list provide existing products to open up new markets, companies must find users and customers with the same product needs in different markets. Often, product positioning and sales executive list methods will be adjusted, but the core technology of the product itself does not need to be changed. 3. Product extension Introduce new products to existing customers, adopt a product extension strategy, and use existing customer relationships to leverage.
Usually expand the depth and breadth of existing products, and launch new generations or related products to existing products. customers, and executive list increase the market share of the manufacturer in the consumer wallet. 4. Diversification Providing new products to new markets is the most risky diversification strategy because the existing professional executive list knowledge and capabilities of the company may not be useful here; most successful companies can obtain core knowledge such as sales, channels or product technology. Some kind of synergy, otherwise the chances of diversification failing are high. Ansoff believes that the core of corporate strategy should be.