This article systematically analyzes the fast food business of Meituan Takeaway. I hope that through this article, you can deepen your understanding of the takeaway industry, understand the Meituan takeaway industry, and takeaway demand, product design, and operation strategies. The business cycle of the United States is very long. Because of the long business cycle, all the things that any enterprise can use for competition and development are basically used up. There is a bottleneck in their development. When the bottleneck occurs, they start to improve internal efficiency, reduce costs, and innovate services. ——Wang Xing The purpose of this takeaway ordering business analysis: to have a basic understanding of the takeaway industry, understand the Meituan takeaway
industry, and takeaway needs, product design, and operation strategies. 1. Industry Overview 1. Definition of food delivery industry People generally understand that it is the delivery service of fast food, which means that Chinese food is like a meat and one vegetarian food, and there is a Western-style food like McDonald's and KFC. This is what everyone phone number list generally understands about the meaning of takeout. In fact, in a broad sense, all sellers can be said to be takeaways by providing overseas services and goods. For example, those who deliver water, deliver flowers, deliver gas, deliver goods, and repair things at home, in fact, these are all takeaways. 2. Market size According to the "China Food Delivery Industry Survey and Research Report" released recently, the scale of
China's food delivery is expected to reach 603.5 billion yuan in 2019, a year-on-year increase of 30.8%, which is equivalent to each Chinese spending more than 430 yuan on food delivery. Today, from first-tier cities to small and medium-sized towns, "takeaway guys" can be seen almost everywhere, and people can enjoy a wide variety of food without leaving home. A 600 billion food delivery market is a vivid footnote of the quiet transformation of Chinese society. 3. Market share of takeaway categories From the perspective of takeaway categories, among the takeaway stores in 21 key cities, catering stores accounted for 89.6%. Among them, fast food bento and snacks and supper are the largest categories, accounting for 42.2% and 19.3% respectively. Western-style fast food and