The correct approach should be to use the business email list accumulated brand Dongfeng to continuously deepen the moat, form a seamless connection with old users, and expand to new users.
Obviously, Fat Luo, the flag bearer, has been walking on the right path.
Referring to Wanglaoji and the return of a large number of national trendy brands of Jianlibao, the recognition of the brand to users is evident, and Luo Zhenyu's acquisition, Logical Thinking · Inspiration Club is an undeniable existing brand for Luo Zhenyu.
2. Deploy offline learning clubs and build online and offline dual flywheels
In the past two years, major Internet products have spared no effort to connect online and offline to form the so-called self-ecology. The important reason behind this is that the consumer Internet has entered a bottleneck period of development.
All walks of life have been covered, expanding the external blue ocean market is no longer the main contradiction, and consolidating the inherent position is the first priority.
Obviously, an important indicator to consolidate the existing position is to maintain the activity of existing users. As much as possible to compete for user attention has become the focus of the competition in the second half, shorten the consumption thinking path of users, reduce the time cost of switching, and cover as much as possible. It has been verified that it has become one of the effective ways to increase user activity. Meituan Taxi and Didi Takeaway are all witnesses to the market.
For offline, online, it may not only become a channel entrance, but also more likely to form a closed loop of transactions.