From an economic point of view, when the supply of resources is fixed, as the price increases, the number of buyers decreases, the number of people who buy at high prices is less, and the number of people who buy at low prices is not profitable. In traditional industries, it is necessary to make money. It's hard to set a high price again. However, the advantage of the Internet platform is that it has big data. The platform will classify users based on user portraits. The platform can let those who are willing to pay high prices buy at high prices and pay low prices according to user consumption behavior,
price sensitivity, and willingness to consume. people buy at low prices. So, in this case, you can make money and set a high price. There is a rule b2b data of 28 in economics, in a society, 20% of the people own 80% of the wealth. In a platform or industry, 20% of the people contribute 80% of the profits. For many Internet platforms, the number of new users is the key indicator of KPI, and 20% of member users are the main source of profit. How to convert users into 20% of users on the platform, and how to make the 20% base larger, are many platforms pondering.
Therefore, from the perspective of the platform’s interests, the important reason for the tried-and-true “big data killing” of users is the information asymmetry. The platform can take advantage of the user's information asymmetry through big data. The content of the recommended products is different. For a certain product and service that has been killed, it is not for all users, but for specific users, as long as these specific users are not aware of it or that some users are aware of it but cannot provide evidence , without causing a large public opinion momentum, the platform is safe to be "killed".