For the above different focuses, each manufacturer has targeted solutions, and even involves the joint procurement of CRM and SCRM.
However, it should be noted that SCRM relies on enterprise WeChat to develop, focusing on the efficiency management of private domains. If your target group is mainly B-end enterprises, then the utility of SCRM may be limited. Maybe you only need functions email list like Enterprise Micro Assistant to meet your current needs.
Especially when your enterprise has not yet used WeChat as a customer connection tool, it will be more difficult to go online (faces two systems going online); but if your target group is mainly C-end users, the effect of SCRM will be more direct. .
Under the current circumstances, our actual purpose is to solve customer management and sales management, and carry out the next step with the goal.
. Do market product research with purpose
At this stage, we are mainly to solve the predicament that we will not choose.
1. Mainstream CRM system function classification
From the point of view of industry, it is mainly divided into general type and vertical type.
General-purpose CRM systems are more common. The picture below is the classification from iResearch's "China CRM Industry Map (Part)". It is a matter of opinion which manufacturer does better in the same type of products. I will not list specific CRM manufacturers here, and the actual situation of each enterprise is not In the same way, it is irresponsible to give a specific manufacturer's brand her
For small and micro teams, standardization is the priority, and products with low deployment threshold and quick results are preferred at this stage;
For medium-sized teams, standardization is the priority, and the requirements for products at this stage are to be able to unify standards and replicate at scale;
For medium and large teams, personalized satisfaction is more important. At this stage, the requirements for the system are to be able to have sufficient scalability and even customization.
We often see that the CRM system has various functions and rich content, but it is easy to ignore the current status of team development. If it is the first stage, try not to choose the second stage system, because the implementation cycle of the system and the The difficulty of using the team will definitely lengthen or increase in the same proportion, but choose to give up before getting started. This is a fact that many companies have verified.