Framework entails, let's look at an example Phone Number List Say you have an owned piece of content on a landing page on your website that's been created to help you generate leads. Phone Number List You know you want to incorporate different parts of the framework rather than just working with owned, earned, or paid media alone. To amplify the number of leads the content generates, you make an effort to ensure it's shareable so Phone Number List your audience can distribute it via their social media profiles. In return, this will increase traffic to your.
Ianding page. This is the earned media component. To support your Phone Number List content's success, you might post about the content on your Facebook page and pay to have it seen by more people Phone Number List in your target audience. This is how the three parts of the framework are able to work together — although, it's not necessary for success. For instance, if your owned and earned media are already both successful, you might not need to invest Phone Number List in paid. So, evaluate the best solution to help you meet your goal, and then incorporate the channels that work best for your business into your digital marketing strategy. Now you know what's already.
Being used, you can start to think about what to keep and what to cut.Phone Number List Keep track of your paid media efforts with this free Paid Media Template. hubspot paid media template Download the Phone Number List Template 4. Audit and plan your owned media campaigns. At the heart of digital marketing is owned media — and it almost always comes in the form of content. That's because nearly every message your brand broadcasts can be Phone Number List classified as content, whether it's an About Us site page, product descriptions, blog.