Face to Face Surveys (Tickets) In our blog series Market Research Methods, we would like to explain to you the most common market research methods in more detail. Market researchers have a variety of quantitative and qualitative methods to choose from, depending on the purpose of the investigation. One method of market research is face-to-face surveys, we have summarized all the important information for you below. Are you looking for a competent partner to conduct face-to-face surveys? Get in touch with our market research experts! Phone: Fax: Email The first post in our five-part blog series.
Personal or face-to-face investigations are usually conducted in a setting directly related to the research question. This form of survey is used less frequently these days, but is essential for some purposes. Face-to-face interview What is a face-to-face interview? The term face-to-face survey describes interviews in which the interviewer personally asks the testers about different topics. Thus, there is a direct personal contact between the interviewer and the subject.
The degree of standardization of this survey methodology can range from fully standardized to non-standardized. The first case describes a classic questionnaire, which usually specifies all answer options and does not allow any leeway for your own question interpretation. Non-standardized surveys, on the other hand, should be understood more as guidelines. These questions are open-ended, and the interviewer can guide the conversation in a targeted manner to obtain the required information. Face-to-face surveys are usually conducted on the street, in a shopping mall or at a place of leisure activity (amusement park.