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    Joy Roy
    Jul 28

    Tinder, one of the best examples of Growth Hacking

    in Design Forum

    THE USE OF METAPHORS Metaphors can be a very powerful solution when communicating through visual design. Metaphors allow users to quickly understand the content and functionality of an element by using a concept that they already knew previously. Skeuomorphism is the most common use of visual metaphor in the digital space. It is that interface elements are designed to look exactly like their real-world counterparts; that is, they imitate real objects. An example: the famous garbage can that represents the "deletion" of a file, or the camera for the photo app, or the envelopes for emails.


    Mobile UX Design: Learning to design the visual part of the user experience - 28 simpleicon These metaphor-based icons are very useful in application designs as they allow concepts to be communicated without having to write them down, thus saving space that can be used for other things. UX design for mobile: learning to design the visual part of whatsapp list the user experience - Screenshot 2016 05 12 at 10.41.07 183x300 With the metaphors you can also support the theme of the application. For example, the Flipboard app uses a transition when you go from news to news called "flip" in English, it's like an effect that mimics the gesture of turning pages in real life. This effect accompanies the very definition of the application.


    Mobile UX Design: Learning to Design the Visual Part of the User Experience - FlipboardWebMagazines An understanding of the limitations and rules that govern a design for mobile is essential to be able to start a project. However, once this is clear, you can play with the options, break the rules and push your limits of creativity to create new ways of communicating. Never forget to test your design; it should always be tested by a new user to check that the interface is understandable and easy to use. Do you have a favorite application whose design seems remarkable to you? We want to meet her! If you are interested in becoming design and user experience experts, you may be interested in the Postgraduate Course in Usability and Digital Customer Experience . POSTGRADUATE IN UX & UI PRODUCT DESIGN

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