Trend Google reviews are key to local digital marketing success and real-time local inventory is an important complement Greg Sterling, co-founder of Nesr Media Google uses AI to better understand search queries and content. The search engine also uses a new AI algorithm to identify fake reviews. This serves to comply with the European DSA guidelines. But unfortunately, real reviews are often recorded as fraud.Local businesses have to be prepared for a certain proportion of their ratings to be lost through the AI filter. On the other hand, it only helps to generate more reviews. How you stand out from local competition: These are the marketing metrics that matter Today's customer journey has become complex and confusing - this is also confirmed by research at Google.
The path to purchase is no longer linear: it is more like a chaotic whatsapp mobile number list journey along many touchpoints and decisions - and runs differently depending on the consumer and situation. Brands with many locations therefore find it difficult to identify at which of the to over touchpoints they are losing their customers. However, one thing is clear: the customer experience plays a decisive role. Marketers need to analyze the entire customer journey and include local data.With the right metrics, you can see early on if and when consumers are looking to local competitors. The complex customer journey We're all tired of talking about Corona, but we can't deny that the pandemic is shaping today's buying behavior.
As e-commerce became the 'new normal', you may have asked yourself: do we still need local locations? We asked ourselves the same question. That's why we surveyed more than , consumers, analyzed the performance of , business locations and conducted interviews with leading marketing experts. The result: local locations remain relevant! In fact, percent of consumers said they would or would like to continue shopping locally after the pandemic. When we asked them about their preferred way of shopping,over a third of consumers ( percent) said they preferred to get information online and buy in-store. In contrast, only percent prefer to research and buy exclusively online. Unsurprisingly, the majority of consumers ( percent) do their research online before making a purchase.