Forum Posts

sumaiya zahan
Jul 30, 2022
In Design Forum
As an entrepreneur focusing on the C-end Internet and consumer industries, looking for traffic dividends has always been a priority for me in many jobs. From this point in time in 2019, the "sinking market" is definitely one of the hottest spots that cannot be ignored. The key event that led to this phenomenon was the IPO that shocked the industry last year. Just when everyone in the industry thought that Alibaba JD. After the IPO, the market value once surpassed that of. Since then, a large number of investors, FAs, entrepreneurs, and even many industry giants have set their sights on this huge blue ocean market. For a grassroots entrepreneur like me, the available resources are limited, so for channels that may have traffic dividends, they will try to do as much as possible when conditions permit. Coincidentally, a friend phone number list recommended me a store in a county-level city at the time (the project I am doing now is an online e-commerce + offline chain consumer brand). Yes, so I made a plan to open a store. In order to gain an in-depth understanding of the local people's life and way of thinking (of course, the purpose is to increase sales), I lived in this county-level city for a whole month from the preparation to the opening. When I went back to Beijing and told my friends about some phenomena I observed in the local area, everyone said it was very interesting, which also gave me the idea to restore the real sinking market to more people's cognition. An idea, which is the origin of this article. Let’s briefly introduce the general situation of this county-level city (for convenience, I will refer to it as. C county below): a populous province in the north; It belongs to a prefecture-level city with a strong economy; Ranked among the top 100 counties in the country, with 4 A-share listed companies; The population of the county is about 700,000, and the population of the core urban area is about 200,000; The radiation radius of the county center is about 3 kilometers, which means that 3 kilometers away is the urban-rural junction; Basically, every household has an electric vehicle, which can traverse the core urban area in 10 minutes. The content written below is based on my personal cognition and observation. Since I have only lived for a month, there must be some places that I cannot understand. It is for reference only. Friends who read this article are also welcome to leave a message and discuss with me. 1. What I think is cheap is not cheap in the eyes of users
A month of my life in a "sinking market" content media
0
0
2

sumaiya zahan

More actions