Joint use of the two searches. methodologies, now let's talk about the different techniques available today to conduct an analysis : I listen . As we will also see later, it is very important to be able to establish a good dialogue with the public . Use social media and surveys to understand user expectations and concerns. Listening and empathy will allow you to collect valuable feedback to understand what and how to improve User interviews . As with surveys, interviews involve the user directly and make it possible to investigate the deep motivations behind his behavior.
All this is aimed at building a quality user experience mobile number list Usability testing . It is a type of test which consists in proposing tasks to the user to be completed within the site. It is useful for understanding the navigability and usability of the website Eye movement tracking . This is a more time-consuming and complicated search method than the previous ones. This involves using software that is able to track the movement of users' eyes in real time while browsing websites. It is a very useful test that allows you to understand what the site's critical issues are, what it attracts and what instead leads the user to leave the page testing.
It is a very simple test which consists in creating two different versions of the same project, submitting it to users, observing their reaction and registering their preference for one or the other solution. Importance-UX-research-CHART1 Back to index The Fuccella matrix for prioritizing user requests Jeanette Fuccella is the director of the user experience department of the American company Pendo. Last August you presented an article in which you illustrated the 2x2 matrix of support for user researchers. As previously shown, user experience research highlights the critical issues raised by users . Ideally, a good balance should be maintained between user demand and the ability to conduct research.