display the official US Naval Observatory Master Clock time in 7 different time zones. The page displays clock information in a clear, easy-to-read format. The Naval Observatory is very reliable and authoritative for this type of information. Authority Regarding Links and Mentions The SQEG does not mention links to a website as an indicator of authority. This may be because Google does not expect its quality raters to use sophisticated tools for link analysis. Either way, SEOs know from experience that links are important. From the beginning, a link to a site is a vote of confidence. This is the concept of PageRank, and yes, it still exists. Of course, you want links from other experts or other types of relevant sites, not just company employee list any links. Google knows very well which links should count, thanks to its evolving algorithm and updates like Penguin. Mentions can also be a factor in how Google determines authority. To determine if an individual or brand is an authority on a topic, do a simple search online. Is a person's name related to the topic in the search results? Google search results for "Bruce Clay Seo". Search results for query “Bruce Clay SEO” In an article on EAT by Marie Haynes, she accurately points out that: If your business gets amazing press mentions, this can really help. What's amazing is that Google is really confident that they can determine which mentions are there because there's real buzz around your business, and which are just there because they're paid,