Editor's Note: You may Photo Background Removing have missed the original article on CMI's interactive content last year. We are sharing an updated version now as interactive content is a growing opportunity for marketers. Quick confession: Over a year after writing about interactive content, I'm more than ever obsessed with online quizzes and other interactive content tools and features. As a marketer who is always striving to stay in touch with my consumer side, I can think of no better way to advocate for my audience than to place my content in a context that is fundamentally designed to resonate on a personal level. Photo Background Removing (And it seems other Photo Background Removing marketers might agree with me, as evidenced by 2017 research from the Content Marketing Institute and ion interactive, which found that 46% of content marketers use interactive content.) On the other hand, even as a savvy consumer. trick of the trade in online marketing, I still find it hard to resist the allure of a chance to see a little bit of me reflected in branded content. 46% of content marketers use interactive content through @cmicontent. research Click to Tweet The value proposition of interactivity Personal vanity aside, the increased potential to grab attention and drive brand engagement that interactivity can offer is a compelling reason for marketers to add quizzes, assessments, personalization tools, games and other participatory features to their marketing arsenals. But that's certainly not the onlyPhoto Background Removing benefit these tech-enhanced content formats can offer. Consider a few other CMI/ion interactive search Photo Background Removing results. Respondents: 77% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures 75% agree that insecure interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing 73% agree that combining traditional content marketing tactics with interactive content improves retention of their organization's message 68% agree that interactive content offers valuable ways to reuse their organization's passive content Of course, there's another way interactivity can benefit your business that could be Photo Background Removing even more valuable: it generates critical audience data. For consumers to personalize their interactions with your interactive offers, they typically need to share a bit of personal information, providing deeper insights into their needs, interests, and preferences than your business might have. never acquired using more passive content techniques. Interactive content can be very profitable for your business.

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