But, when it seems like all has been said and done, how do you stand out from the crowd and score highly engaged and qualified leads? In this blog post, we want to show why a free online course could be your next big lead generation tactic. Keep reading as we'll show you why an online course is an effective way to grow an engaged email list quickly. Read on for the steps you need to create and promote your own high-converting free online course. Why use free online courses in your marketing funnel? Curious why a free online course should be part of your list building campaigns? Here are 4 compelling reasons. You can provide instant high value. While main magnets like pdfs or workbooks also provide information Or takeaways, an online course is able to offer more value as you guide subscribers through different actionable lessons focused on a business outcome. Specific company mailing list learning. A course may also have a higher perceived value than other types of opt-ins due to the magnitude of this type of opt-in. By giving away a free signup with immense value upfront, you then position your paid offerings as extremely valuable. Subscribers are guided faster through the know-like-trust journey. Another reason a free online course is an effective addition to your online Funnel is that it speeds up your sales cycle with your leads. An online course is a way to take subscribers through the know-like-trust journey faster and in a single point of contact. Here's exactly how a free online course guides subscribers through this journey:to know. Through your course, subscribers already know about your business and begin to know exactly what you can offer. Like. By giving them several free lessons designed to help them achieve a specific outcome, subscribers can appreciate the effort and scale your brand gives them. Trust. An online course establishes your credibility and authority in the field. If you do the work and pack your course with great content, subscribers are more likely to trust