Forum Posts

Sohel Chowdhury
Aug 03, 2022
In Design Forum
The old guards are gone. Here's what to do instead Steven Pressfield, acclaimed author of The Legend of Bagger Vance (among many others), has also written a book for novice authors looking to make a splash. I'm sure your book is fantastic. But I'm gonna take a chance and say he's not gonna get the Oprah's Book Club sticker. But it is okay. You don't need her. You don't need Oprah. (I know you read that Oprah, so go with me). What used to be the norm for book promotion is no longer. Instead, a targeted, niche approach will yield more results than a traditional “throw it on the wall and see what sticks” campaign. Tim wrote a blog post featuring Ellsberg and highly recommends it. Within an hour, the book reached 45 on Amazon. It even reached number 1 in the job search and career guides section of the site. In the weeks that followed, Ellsberg attempted to capitalize on the increased attention, continuing to do mainstream press. Nothing, however, has ever been able cell phone number list to give it another boost like Ferriss' post. So why did a simple blog post work better than weeks of tireless promotion? Solo Author Blogs Benefit from the “Halo Effect” It is a cognitive bias that explains why certain people (or brands or products) are considered more credible, smarter or more attractive than their peers. This is why Apple is taking advantage of the doubt about Microsoft. Or Samsung, Google and any of their other competitors for that matter. The Halo effect also applies to people with dedicated followers. Like crazy televangelists. And Opra. Popular solo author blogs cultivate the same devotion. Even if their numbers pale in comparison. One reason is convenience. Be featured on the biggest radio show (I literally can't name one), and someone still has to wait until they get home or to the office to remember to pick you up. Online, you are just one link away. So there is no delay. Less friction between the dedicated reader and the Amazon One-Click to Purchase button. Ferriss has spent years cultivating an audience. So when he recommended the work of Michael Ellsberg, it resulted in intense action. (More than anything CNN or The New York Times has generated). Because Ferriss called on a close-knit, prepared and committed group. Online marketer Beth Hayden agrees and goes even further. If you don't have a Tim Ferriss type to write for you (and not everyone else), connect with blogs with an audience similar to yours. This gives you a chance to claim your status as an expert in your book's subject and get your book in front of the right people.
How to Promote a Cell Phone Number List: Lessons From Best Sellers content media
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Sohel Chowdhury
Jul 14, 2022
In Design Forum
Content marketing isn't typically aligned with lean manufacturing — a scientific method of eliminating waste in a manufacturing system — but lean thinking has strategic advantages for content marketers. The phone number list Lean methodology, formalized in the book The Lean Startup by Eric Reis, applies to organizations of all sizes and levels of sophistication. The phone number list only requirement is a willingness to innovate and improve. The Lean Approach: Preparing to Win The phone number list need to learn from everything you do is at the heart of a lean approach. To learn from your content business, you need three things: a hypothesis, performance data, and analytical skills. A hypothesis. You need a hypothesis that you think is correct. Example: I assume my sports content will drive massive engagement among 16-18 year olds because they are athletic . Performance data . To test your hypothesis, you need to be able to collect, collate and understand the phone number list most important metrics related to what you do: reaching 16-18 year olds, their level of interaction with content, their feelings about the content, how often they share it, etc. Social media and digital phone number list content have created a marketing landscape that requires a new set of tools to manage marketing teams, integrated strategies, and a quantity growing content. Find out how you can transform your phone number list content marketing with the one tool you can't live without in 2015: the Content Marketing Hub. Decide what to measure The phone number list key to being lean with your content is measurement. If you can't track what's going on and how your content is performing, it's not possible to learn what works and what doesn't. Think about what you want to know, what to measure, and how to measure these things. What you want to measure will depend on your overall goal for your phone number list content. For most marketers, overall goals include brand awareness, engagement, and ultimately conversions and sales down the road. Map the key indicators according to your objectives. If you're focusing phone number list on engagement, you might want to track metrics like social shares across multiple platforms, time spent using your content, and sentiment of those using the content. For sentiment metrics , such phone number list as positive and negative comments and people's opinions on content, you can use social listening platforms like Radian6 or Crimson Hexagon - or better yet, poll users who use your phone number list content with a clear set of questions to understand their impressions on him. For social shares , a useful tool is Like Explorer, which displays the number of likes a piece of content has had. Also consider setting up columns in Hootsuite or TweetDeck to track mentions of your content. For user time , just use a web analytics platform like Google Analytics – provided your content is on its own page. You will be able to get the phone number list average time on page, bounce rate, etc. To be smart, set up event tags for each stage of your phone number list content (especially if it's quiz or multi-upload content) so you can see how far users are going and how they interact. Avoid tracking too many metrics. The longer you follow, the more confusing your conclusion may be. More than five metrics are probably too many for this type of test. At the phone number list end of your content test, you should be able to determine whether you should continue with your strategy or start over. When deciding what to track, focus phone number list on what you want to find out. Find a statement you want to prove or disprove. Example: We think our sports content will perform best among 18-24 year olds. Once you have this hypothesis, you can decide which metrics will help you prove or disprove it as quickly as possible. The phone number list sooner you determine the validity of your hypothesis, the sooner you can focus your efforts on what works and stop wasting time on pieces of content that aren't working for your audience .
Think Lean to Win at Phone Number List Content Marketing content media
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Sohel Chowdhury

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