Great discussion! The buyer journey typically focuses on the process a potential customer goes through before making a purchase—awareness, consideration, and decision—while the customer journey continues beyond that, covering the entire lifecycle including onboarding, support, and retention. Understanding both is essential in designing effective user experiences and marketing strategies. If you're also interested in tools or resources related to mobile apps and digital content, check out https://modtrafficrider.com/ — you might find it useful.